You see other bloggers going on about their domain authority score (or DA score), that it has gone up or fallen & you’re thinking, ‘say what now’? This is me 99% of the time with technical words around blogging. I did a little research, and wanted to share what I learnt about domain authority scores! I’m not an expert nor will I be 100% correct on everything, but I wanted to weigh in on what I have learned so far.
WHAT IS DOMAIN AUTHORITY
In simple terms, domain authority determines how high up your blog shows on search engines. This metric was developed by Moz, and you can easily see your score by putting your website into the search box on this page. It is measured out of 100, with 1 being the worst and 100 being the best. If you have a higher score compared to someone else, your blog is likely to rank higher on search engines. Because of the way it is measured, it is much easier to get your score from 20 to 30 than it is to get it from 70 to 80.
Your domain authority is important as you are increasing your chances of improving your search engine ranking. DA is a measure of calculating how competitive a website is in a Google search. The higher the domain authority of a website, the harder it is to outrank it. There is also a measurement called page authority. This works in a very similar way, however it looks at the authority of individual pages of the site as opposed to the whole site as a collective. Your PA score will tend to be higher, as there will be less competition on the search engines against particular topics addressed in your posts.
At 19, you could argue mine is pretty shocking as a score out of 100. If we take a big blogger, such as Samantha Maria (who in my opinion, has an INCREDIBLE blog) & look at her score, she was a DA of 29. I’m sure most of us would expect a blog like hers would have a DA of 80 or something! That being said, DA scores tend to be lower for blogs, and so a score of 25 or above is a pretty decent score. That being said, I would say if you have a DA of at least 20, you are doing something very right too!
Below is my domain & page authority scores
HOW TO INCREASE YOUR DOMAIN AUTHORITY SCORE
Generally, it is a very difficult task trying to directly improve your score by doing certain things. That being said, who knows for sure how it actually works?! A DA score is made up of information from 40 different factors, some of which make zero sense to me! Having slogged a lot to get mine to 19, I have found a few things that have helped improve mine, so hopefully they work for you too!
1) Give it a bit of time!
If you are new to the blogging scene, and your domain name has been owned by you for 0-2 years, your site is considered young. Brand new sites start off with a score of 1 and will improve with time, as the credibility & presence of your site grows each day. Pretty easy if you are good at having patience! If however, you are like me, you will want to do other things in order to get this score up! If you can help it, do not change the name of your blog / domain time and time again. Basically, the older the domain is, the better.
2) Be all over your SEO
SEO or “search engine optimisation” is the process used for a website to be found in search engines. It looks for words and phrases relevant to what the site is offering. The best way you can help yourself improve your SEO, is to download the Yoast plugin. This plugin ranks how good your SEO and readability is for each blogpost. Some posts will be harder to perfect from a SEO perspective, such as fashion posts for example, but there is always bits & pieces you can do to make it as SEO friendly as possible! Some basics:
- Choose a keyword or phrase for the blog post you are writing
- Include the keyword/phrase in the URL, post title, meta description and as many times in your post as you can. Try not to be spammy though!
- Change the alt attribute of the images in your post to include the keyword/phrase
3) Get your blog link on other high quality sites/blogs & link to as many things as possible
This is fairly easy to do, and will really help if you do it consistently. If you mention a certain product, link to it. If you mention another blog, be a babe and link to it. You will help their domain authority score as well as yours by doing so! Never link to spam sites and always try link to sites that have a high domain authority score.
The main thing you want to do is get your site link on other sites that have a higher score. The ranking system almost “trusts” the higher ranking DA sites more, & subsequently trusts that if they link to your site, it has to be one worth ranking higher on search engines. Most of us link to everything/everyone we mention, but it’s a simple thing that even I forget to do sometimes! The idea is to get as many direct links to your blog, from as many high quality sites as possible.
4) Internal link as much as you possibly can
If you mention another post of yours in a post you are writing, 100% make sure you link to it. Try to and link to 2-3 other posts of yours in new posts when you can, and go back & update old posts when relevant to update for new links. The idea is to make your site very interconnected & relevant to improve its domain authority score. Not only will this help with your DA score, your blog post views will increase too!
5) Utilise social media to share your site
There’s a lot of speculation as to whether this helps your score, but there is no reason why it’d hurt! Ensure that your blog & posts have as much presence on social media platforms as possible, and encourages others to share your links if they like your stuff!
6) Understand that it is a comparative score
Even though you could be doing everything right, your site is constantly being ranked against others. New sites are made everyday, and everyone else is trying to improve their score, so in effect you are always competing to be higher up the ranks. Your score could go down, even when you are improving link quantity and quality, so don’t get disheartened if this happens! Just remember, don’t look at your score as a metric – a stand alone number rating your site – look at it with the view that it is ranked alongside all other sites on the world wide web.
So there you have it! Hopefully you now know a little bit more about DA scores and what you can do to improve yours. Although the score is a good indicator of the authority your site has & how far up it shows on Google, remember to take it with a pinch of salt. Keep doing you, make your blog posts as SEO & link friendly as possible and it will go up! Needless to say, most of these tips will not be things you are unaware of. But, I wanted to highlight what specifically helps when it comes to your domain authority score!
I hope you found this helpful. Do let me know if you did! If you have any other tips on improving domain authority score, please leave the in the comments below!