Hello there! I’m Charlie. Born and raised in South East London, I am a true common (arguably cockney) girl who is a completely honest overshared that has a love for everything to do with life, fashion and beauty. All the usual stuff us bloggers rave about basically! I’m different from most though – I like to think of myself as the people’s blogger, the everyday girl. I could tell you about how I spend hours on the perfect flat lays and clothing collages, but realistically it just is not true.


That being said, I am obsessed with fashion & all things beauty related. I’m just the kind who is a bit haphazard and really unorganised with it. I am in no way a fashion or beauty guru – something everyone says – but for real, I am really not, which you can probably already tell!


On my blog, you will see me talking about life in a way that reassures, helps and relates to you. I’ll be honest about everything. I don’t have an all white house because in the real world, white gets dirty. I cannot walk in heels despite the fact I am 5ft2 and social convention says I should probably be wearing them. If I manage to do my eyeliner (at all) it is a miracle, and I actually find shopping quite stressful. I roll out of bed in the morning 20 minutes before I have to leave for work most days, my favourite purchases will always be new pyjamas and actually, it isn’t all that fun going to the gym – I much prefer devouring a good pizza or being horizontal.


Realistic ‘outfit of the day’ posts will feature, which means actually wearing tights / clothes in most photos because it is freezing in the UK. When it comes to beauty, I will provide honest opinions on the products I use. Basically, if something is shit, I will say so. I want to share my wisdom, experiences and opinions from all angles of lifestyle, fashion and beauty – from the perspective of a lazy but highly ambitious girl who wants to be successful with minimal amount of effort. You can also expect posts on travel, food, blogging and life tips every now and then!


It’s all about being the real me on here. I want to be relatable in every aspect. I want you to have a little laugh as you read my posts and watch my videos, feeling like you actually know the real person behind it. My aim is to make you feel comforted by the fact that actually, your life is more together than you think because you’ll look at mine and think “oh dear”. I know everyone says that they want to be relatable, but do you really feel like you can relate to the girls who have a full blown skincare routine, squat every day and have avocado on toast for breakfast? Because I definitely know I can’t! I am just doing what I can with the fact I am proud if I brush my hair at least once a day and manage one fake tan a year!


So screw the bullet journals (too much effort) and fancy Instagram themes, I talk about life in the real world for a 20 odd year old girl who is trying to find her way and has really no clue what she is doing. I mean, who really knows right?!


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